Research commissioning and implementation
OCR Ltd can provide a full fieldwork supervision service where organisations lack internal resources or expertise to commission direct from agencies.
Research methodology roll-out
A client was rolling out a methodology which had been developed internally. OCR Ltd worked closely to liaise with and supervise the agency, commissioning and attending the fieldwork and mediating the reporting of results to ensure quality of implementation of the methodology and accuracy of reporting.
A client was developing new product claims. OCR worked closely with the commissioned agency to design a claim development workshop, and then participated in the workshop to represent the consumer research function of the business.
Interim research management
A client lacked the internal resources to manage the consumer research element of a large strategic project. OCR provided outsourced research management services, including liaison with the internal team, research design and commissioning.